Wednesday, August 23, 2017

What online courses are the most profitable ?

In the internet age the best way to find out what people care about and how they spend their money is to use the Google Adwords metrics.  I did a data extract from Adwords for all of the most popular exams for English speakers to see what exams people care about most, and which exams they will spend the most money on.

Adwords gives search volumes in average monthly ranges (e.g average 1000 - 10000 per month).  I took the maximum value of each range (e.g 10000) and multiplied it by the Adwords suggested bid (e.g $1) to get a metric to compare different exams and their potential revenue.  

The SAT exam has the highest search volume of all exam keywords, and probably generates the most revenue, in spite of the low ad cost of SGD$0.86, so a lot of people care about the SAT exam, but they don't care enough to spend a lot of money on it. 

ITIL comes in a close second due to it's high bid, in spite of the much lower search volumes.  

ITSM has the highest add cost at $20.61, corresponding to the higher competition, so although search volumes are much lower, ITSM courses are obviously very profitable, probably because they are aimed at business rather than consumers.

Obviously if you want high numbers of customers, you should go for the high search volumes, but revenue per customer will be low.  If you want high revenue per customer, aim for business users.




Keyword     Avg. Monthly Searches (exact match only) Competition Suggested bid SG$ Volume X Bid
sat 10000000 0.01 0.86 8600000
itil 1000000 0.25 7.91 7910000
cpe 1000000 0.07 7.59 7590000
mcat 1000000 0.12 6.29 6290000
ocp 1000000 0.03 5.92 5920000
act 1000000 0.02 3.42 3420000
pmi 1000000 0.06 3.4 3400000
mcp 1000000 0.01 3.25 3250000
pmp 1000000 0.25 3.19 3190000
gmat 1000000 0.3 2.76 2760000
cfa 1000000 0.09 2.44 2440000
cpa 1000000 0.1 2.42 2420000
itsm 100000 0.37 20.61 2061000
ccna 1000000 0.19 2 2000000
cad 1000000 0.09 1.91 1910000
cae 1000000 0.02 1.72 1720000
mcts 1000000 0 1.67 1670000
cma 1000000 0.04 1.63 1630000
cga 1000000 0.01 1.49 1490000
gre 1000000 0.07 1.28 1280000
dat 1000000 0.01 1.24 1240000
toeic 1000000 0.24 1.09 1090000
toefl 1000000 0.14 1.03 1030000

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